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The so-called cube, an annex building of the University of Media. The so-called cube, an annex building of the University of Media. The so-called cube, an annex building of the University of Media.

Career opportunities after graduating from OMM

After completing your studies, you will be well-prepared for a wide range of professional roles. Graduates work in media companies, agencies, industry and service providers. 

As a digital specialist, you can pursue diverse career paths. Your fields of application range from product and project management to digital marketing, content creation, web analytics, and IT design. You can also choose to become self-employed.

Job profiles

Career opportunities after your graduation

Digital Communications Manager

You design a company's digital communication, develop cross-channel concepts and ensure a professional and consistent brand presence.

A professor with his students during a lecture.

Project manager for digital media

You will plan, manage and coordinate digital projects. You will be responsible for processes, timings and the dialogue between all teams involved.

A student works on the technology in the television studio at the Hochschule der Medien.

Video and multimedia producer

You conceptualise and produce Videos, Reels or Podcasts - from the initial idea to filming and final editing - and creatively showcase brands.

Studierende arbeiten gemeinsam in der Lernwelt der Hochschule der Medien.Students working together in the learning environment of the Hochschule der Medien.

Consultant for digital transformation

You analyse trends and data and use them to develop strategies for the digital success of companies - from new business models to digital campaigns.

Web & Performance Analyst

You analyse user behaviour on websites and digital platforms, evaluate key figures and develop clear optimisation strategies on this basis.

Content & Social Media Manager

You plan and produce content for social media and online platforms, manage editorial plans and analyse what really reaches your target groups.

A student who is learning.

Customer Experience Manager

You analyse user journeys, identify weak points and develop measures to make digital products simpler and more convincing.

Your skills after graduation

Important competences for your career: future skills that go beyond specialist knowledge

You handle digital information and data with confidence. You collect, manage and analyse information and apply statistical methods in practice. This will enable you to make data-based decisions.

You are able to plan, organise and successfully implement projects in a structured manner. You know important methods, implement tasks in a structured manner and work effectively in a team. You take responsibility and bring your ideas safely to the finish line.

You have a good understanding of cultural differences and strong skills in communicating openly and respectfully with people from different cultures. This enables you to apply your knowledge to real-life situations and media content. As a result, you can navigate global communication environments with confidence.

You know the most important legal principles in the media and online sector and use them responsibly. You are able to securely collect and analyse data and use it to make decisions. You understand statistical methods and are able to prepare information clearly. It's an important skill in a data-driven working environment.

Students chat as they leave the Hochschule der Medien.

Additional skills for your career: Set your own priorities

In addition to the compulsory skills, you have the opportunity to choose additional future skills according to your personal interests. 
The following elective modules allow you to set individual priorities and strengthen your profile in a targeted manner:

  • Creativity
  • Self-management
  • Communication
  • Leadership and teamwork
  • Moderation

You will expand your skills in the areas that best suit your goals and form a valuable addition to the basic course content.

Graduates

For me, OMM is ...

Founder & Communications Consultant at newtmrrw

Ansgar Wörner

... the Swiss army knife of degree programmes. If you want to take on management responsibility in the digital sector or marketing, set up a company or gain broad expertise, you should study OMM.

To the LinkedIn profile

Marketing Leader & Communication Strategist at Aleph Alpha

Sophia Eichler

... the perfect combination of practice, tech know-how and theory and has prepared me perfectly for my varied, international working life.

To the LinkedIn profile

Brand & Digital Marketing Lead at Kemmler Solar

Bettina Artmann

... diversity. 
The degree programme gave me an insight into all relevant areas of marketing. This allowed me to specialise in the area that I enjoyed the most. At the same time, topics such as programming and SEA are not foreign to me. That's why I'm not dependent on an agency for my current job.

To the LinkedIn profile

Further information

Ready for the next step?

We have summarised all the important information about the application process for you in the Q&A.

Find out now and start your application for Online-Medien-Management!

Application Q&A

Write us your questions

Whether you have questions about the programme content or your application, feel free to contact us. Our degree programme team will be happy to assist you.

Cora Fischer 
Student Administration Office
fischerc@hdm-stuttgart.de 
+49 711 8923-2082

Network with OMM

Our students share real insights into everyday study life on Instagram and give tips on all aspects of the OMM degree programme. Become part of the community and network with OMM students.

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